As a private practitioner, one of the main objectives of your marketing and copywriting strategy is to build a reputation of being an authority in your industry and increase your credibility with your audience and potential clients.
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One of the most important aspects of an effective marketing plan is to ensure that your marketing channels are diverse. This means that sticking to just one social media platform, like Instagram for example, isn’t ideal.
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When starting out, especially as a new therapist, it can be tempting to want to help everyone. I’ve heard many therapists describe themselves as “generalists”.
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Establishing a consistent brand voice is an important component of building your private practice. Your brand is more than your logo or brand colours and your brand voice helps to establish you as an authority in your field and will make your content easily recognizable by your ideal audience.
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Running a private practice entails more than working with your clients in their sessions. As a private practitioner, your role also includes running your business and managing your schedule, accounting, marketing and more! There are some key tools you will need to use in order to run your practice successfully so keep reading for the ultimate toolkit for private practitioners!
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